2018 Event Trends to Look Out For

A new year, calls for new ideas with even bigger and better events! Let’s take a look at all the event trends that will be taking over the industry this year.

Pantone_Innovate Marketing Group Pasadena[Photo: Pantone]

Pantone’s Color of the Year. The color of the year for 2018 is a fun and vibrant ultra violet. “A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.” As we look towards the future of 2018, we’ll definitely be seeing more of this bright and vivid hue of purple in event design.

Innovate Marketing Group. Events 2[Photo: Proper Hotel]

New Venus in Los Angeles. We’re always looking for new and exciting venues to host our clients’ events. Check out these most anticipated venues of the year for your next event.

Innovate Marketing Group. Events 3[Photo: Drake Hotel]

Experiential Catering. We don’t create events, we create experiences and that also includes catering as well. A hot new trend for the year is transforming catering into an experiential component of the event. From pasta stations to sushi making stations, guests will have the opportunity to know how their food is being prepared.

Innovate Marketing Group. Events 4[Photo: Timeout]

Instagrammable Moments. Instagram-worthy visual moments will continue on to 2018 and only get bigger from here. The events and experiential marketing industry will take into consideration if their event contains any instagrammable moments and how they can create a buzz worthy element that will elicit social sharing.

As we kick off 2018, connect with us at Innovate Marketing Group, to see how we can help create a buzzworthy and trendsetting experience for your next event!