2021 Lunar New Year: Celebrating the Year of The Ox

Ready to ring in the Lunar New Year with fun and entertaining event ideas? Take your Lunar New Year Celebration and spruce it up in time for the 2021 Year of the Ox. The long-time celebrated occasion is a time to commemorate prosperity, health, and good fortune with friends and family.

2021 is the year of the Ox, starting from February 12, 2021. The Year of the Ox is the second zodiac sign in the Chinese zodiac cycle. The Ox symbolizes hard work, discipline, strength, and an indomitable spirit.

Innovate Marketing group specializes in Multicultural events with clients including East West Bank, Zojirushi, LA Arboretum, Honda, Tik Tok, SF Express and more. In the US, the growth of the Asian population is on the rise, which also increases events marketed towards the Asian community Innovate Marketing Group provides insights to the Asian Community and is able to help best leverage your multicultural marketing budget targeted to the Asian market: from sponsorship strategy and activations to creative strategy and design.

Many brands have tapped into this Asian holiday to either introduce and/or expand their sales to the Asian market. Westfield Mall at Santa Anita is running a Lunar New Year special. When you spend more than $88 at 3 of their stores, you can visit their concierge for a chance to win $8, $88, or $888. Sugarfina is offering beautiful, limited edition candy gift sets. The Smithsonian American Art Museum is offering a free Lunar New Year Virtual Celebration in partnership with the Chinese Cultural Institute and the Embassy of the People’s Republic of China in the United States of America. It will stream video performances and Lunar New Year traditions. However, for 2021, as virtual events take center stage, how can you celebrate this year’s Lunar New Year virtually?

From the virtual tea ceremonies, the art of dumplings, incorporating a decluttering master, to Feng Shui, these activities are sure to get your guests excited and engaged even virtually.

  • Decluttering Master. Cleaning and decluttering are also an important traditions and part of the preparations for the Lunar New Year. Hire a decluttering master to join your virtual event to give your attendees tips and tricks on how to declutter their space to bring good luck all year long. With The Home Edit and Marie Kondo popularity on the rise this will surely be a hit!
  • Tea Ceremony. For a more relaxing option, guests can learn the art of tea during a traditional tea ceremony. The tea ceremony represents harmony, respect, purity, and tranquility; pair that up with a traditional Asian instrument performance and your event will truly bring the cultural aspect to life.
  • The Art of Dumplings. Unleash your inner chef by hosting a virtual dumpling making session. Guests will be able to learn how to create the perfect dumpling fold and traditional fillings. The attendees will receive all needed items directly to their door 1-3 days before the event. Want to go beyond a standard dumpling, check out this article about a Facebook user in Taiwan who makes realistic looping dumplings disguised as goldfish. 
  • Feng Shui.  Feng Shui is a practice of arranging a space in order to create balanced energy and harmony between an individual and their environment. Guide your guests on how they can mix up their space to allow for Feng Shui in their space! Or even bringing more good luck, love, or good health into their lives.

Take your Lunar New Year Celebration to a whole new level with these fun and festive ideas. Merging tradition, fun, and festivity, these Lunar New Year event ideas will surely delight all guests and add a unique touch to your virtual event.

Use the chart below to discover your Zodiac Animal and corresponding personality traits based on the year you were born.

Zodiac AnimalRecent YearsPersonality Traits
Rat1924, 1936, 1948, 1960, 1972, 1984, 1996, 2008, 2020Quick-witted, resourceful, versatile, kind
Ox1925, 1937, 1949, 1961, 1973, 1985, 1997, 2009, 2021Diligent, dependable, strong, determined
Tiger1926, 1938, 1950, 1962, 1974, 1986, 1998, 2010, 2022Brave, confident, competitive
Rabbit1927, 1939, 1951, 1963, 1975, 1987, 1999, 2011, 2023Quiet, elegant, kind, responsible
Dragon1928, 1940, 1952, 1964, 1976, 1988, 2000, 2012, 2024Confident, intelligent, enthusiastic
Snake1929, 1941, 1953, 1965, 1977, 1989, 2001, 2013, 2025Enigmatic, intelligent, wise
Horse1930, 1942, 1954, 1966, 1978, 1990, 2002, 2014, 2026Animated, active, energetic
Goat1931, 1943, 1955, 1967, 1979, 1991, 2003, 2015, 2027Calm, gentle, sympathetic
Monkey1932, 1944, 1956, 1968, 1980, 1992, 2004, 2016, 2028Sharp, smart, curiosity
Rooster1933, 1945, 1957, 1969, 1981, 1993, 2005, 2017, 2029Observant, hardworking, courageous
Dog1934, 1946, 1958, 1970, 1982, 1994, 2006, 2018, 2030Lovely, honest, prudent
Pig1935, 1947, 1959, 1971, 1983, 1995, 2007, 2019, 2031Compassionate, generous, diligent

[Chart Courtesy of China Highlights]