7 Virtual Event Best Practices

Consider these tips to determine what type of virtual event experience you want for your next meeting or event.

According to Marketing Research Media, virtual events will grow from $14 billion in 2018 to $18 billion in 2023, with a steady increase of five percent annually. Virtual events are now the new normal and are an excellent way to further monetize an event.  From conferences, educational, walk/run, galas, all can be transitioned to virtual.

Before you start, consider these best practices:

  1. Type of Virtual Event: To kick off your virtual experience make sure to consider what type of virtual event you want your attendees to have. Different types of virtual solutions: Webinars, live streaming, webcast, and virtual event.
  2. The Process:
    • Strategy- Hold an authentic & engaging virtual space that meets your goals
    • Facilitation- Ensure sessions are impactful with dynamic dialogue and smooth transitions
    • Design & implementation- Develop & design the new digital experience using platforms and tools
  3. Purpose & Common Goal: Make sure to consider participants, speakers, sponsor, organization purpose and goals as you are planning the virtual event
  4. Priorities:
    • What is the focus or goal?
    • Is it beneficial to go virtual?
    • Consider contingency plans and changes.
    • What is the best action steps to achieve your purpose?
  5. Planning:
    • What is the guests’ journey?
    • Engagement will keep your viewers
    • Surprise and delight your viewers
    • Prioritizing spending
    • Staff
  6. People:
    • Who is your target audience?
    • Adding a recognizable face can increased engagement
    • Moderator, speaker, or presenter to help transition/set ground rules
    • Skilled and equipped speakers to deliver content virtually
  7. Program
    • Duration of the program
    • Free/Social Platform (i.e. YouTube Live) vs. Fully Customized
    • Most critical or beneficial topics