A Valuable Lesson: Building and Maintaining Your Partnerships


As Helen Keller one said, “Alone we can do so little; together we can do so much.” Working together with strategic partners can elevate and increase the impact of your event. That is why it is so important to make sure you not only continue to build strategic and meaningful relationships, but also maintain your partnerships. Here are some tips to ensure your partnerships continue to be successful.  

  • Win-Win. When considering which strategic partner to work with, make sure their goals and initiatives align with yours. It is very important to make sure all parties involved benefit from the partnership at hand. Here at Innovate Marketing Group, we carefully select our strategic partners for each event to ensure that it is a win-win for all parties involved.  
  • Follow Through. Each partner should be held to their word and follow through with the agreed upon terms. There is nothing more unattractive than a partner who is not accountable. Make sure you double check that your end of the partnership has been met; for example, providing branding and marketing opportunities like social media shout outs.  
  • Check-In.  Touch base with your partners every now and then to see how they are doing and if there is anything new going on with them. Their marketing initiatives can change, and it is good for you to know where they currently stand to better maintain the partnership and find more appropriate events to work together on.  

Partners are an invaluable relationship to have. They can enhance your event and provide additional resources to create a more impactful event. Make sure you take the time to cultivate and maintain your partnerships. You never know where that partnership can take you.

Photo Credit: Reel Light Pictures