About

about our agency

We are an award-winning event experience agency based in Los Angeles (live, hybrid, & virtual) and we love nothing more than creating immersive experiences to help brands connect with their customers and community. We work with clients across a whole variety of industries, ranging from financial and technology to the hospitality and association industry, among others. It means we know how to make an impact, no matter the setting. From event strategy, event management to execution we help turn your vision into reality.

We are uniquely qualified to help our clients quickly pivot their live event success into virtual event plans. Our agency is Virtual Event & Meeting Management Certified. Explore more virtual event services. 

We see the big picture clearly and get the small details right, with creative marketing events built from the ground up with every element tailored to your needs.

We create corporate events that leave a lasting impression. From immersive experiences to large scale community events, conferences to summits, galas to meetings, we create transformative experiences, from conception to completion.

about our FOUNDER

Amanda Ma is the Founder and Chief Experience Officer of Innovate Marketing Group (IMG). Amanda is an industry professional with 16 years of experience in event production, event launch, activations, experiential marketing, design and execution.

Born in Taiwan and raised in Los Angeles, CA, Amanda studied business at Boston University in Boston, MA and studied abroad in London, UK. Her entrepreneurial journey began in 2006 as the Co-Founder of Fresh Events Company, Inc. and Co-Founder of Pamper Me Fabulous in 2008. She then founded Innovate Marketing Group in 2014, which through her leadership has flourished into one of the most distinguished event management and design agencies both locally and nationally, with a team of dedicated event professionals that are ready to help bring client events to the next level. Her extensive background and strategic insights have produced event experiences for clients including Toyota, East West Bank, Marriott, Honda, Bytedance and TikTok; spanning multiple industries from auto, finance, technology to retail and beauty.

Amanda has been a featured speaker at various events to share her knowledge as a thought leader in entrepreneurship, event management, and design, including Bizbzbash, MeetingsToday, The Vendry, Northstar Meeting Group, EO Wonder Podcast, Asian American Professional Association, Asian Pacific Community Fund, Southern California Minority Supplier Development Council, The Special Events, Social Media Week panels, Spark & Hustle and US Pan Asian American Chamber of Commerce.

She is recognized for her business and philanthropic work in the community. A collaborative leader, she is consistently sought out as a trusted strategic advisor and knowledgeable resource, and she’s respected for uncompromising integrity and expertise. She currently sits on the board of Entrepreneur Organization- Los Angeles as the Diversity & Inclusion Chair. Emeritus chair of the Asian Pacific Community Fund, board of Asian Business Center and board of California Events Coalition. Previously Chairwoman of Asian Business Association Los Angeles, she is a big champion for diversity & minority small businesses.

Award Winning

• 2021 Bizbsh 500
• 2021 Los Angeles Business Journal Diversity & Inclusion Awards Nominee
• 2020 Bizbash500
• 2020 Eventx 100 Most Influential People
• The Special Events Award Finalist
• SCMSDC Supplier of the Year Award
• 2016 Bizbash Event Style Award
• Stevie's Award - Bronze, Female Entrepreneur of the Year - Business Services
• 2015 Hermes Creative Award - Gold

Our Values

• Give Service with WOW
• Uphold Integrity
• Be Proactive
• Grow and Develop
• Cultivate Fun + Engagement
• Inspire Imagination+ Innovation

Woman & Minority Owned

We are a certified woman and minority-owned agency with a personalized style service model that is centered on your brand goals and your overall vision.
MBE/SBE/WBE

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Dedicated to Excellence

Event marketing with IMG is all about taking our passion for people and combining it with a dedication to detail and a love of creating unique experiences. Our agency brings together diverse perspectives and events.

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Irresistibly Creative

We never do things the same way twice. If you’re looking for event marketing that brings something new and different to your brand, we think we’ll get on just fine. Our talented event planners want to know everything about you and your business, so they can get to work and create something unique.

Influence with Impact

We know how to add real value because we take the time to get to know our clients. Through our work on influencer experiences, brand activation, business summits, hotel openings and much more, we know how to reach your objectives.

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Top Class Specialists

All of our team members are experienced professionals with tons of ideas ready to be implemented in your projects and events with attention to details!

Sustainable Events

We also believe social responsibility is a foundational part of our ethos. We have implemented ways to help our clients transition their events to become more sustainable.​

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Solution-Oriented

We know how to add real value because we take the time to get to know our clients. Through our work on influencer experiences, brand activation, business summits, hotel openings and much more, we know how to reach your objectives.​

Community

We also believe the community is a foundational part of our ethos. We have implemented ways to not only engage but give back to our community. We proudly support local charities in our community.

Bringing the WOW

We will turn your next event experience into a memory making event. Taking the hassle and stress out of planning your next event and spark joy.

Diversity

Since the beginning, diversity and inclusion have always been integrated into our framework here at Innovate Marketing Group. As a proud Woman and Minority-Owned business, we have widely supported diversity in all forms: race, age, gender, and many more. In addition, incorporate into the event experiences we produce as well.

Our goal
is clients’ success and future growth

Collectively, our team of corporate event planning experts have over 15+ years of experience in the events industry. Our multi-faceted team of professionals utilizes our unique strength as an event production company by designing concepts which transform your vision into astonishing reality. We are happy to partner with you!

Our goal
is clients’ success and future growth

We are totally client-oriented company. Thanks to our clients we can implement our ideas to life!.

Collectively, our team of corporate event planning experts has over 150+ years of experience in the events industry. Our multi-faceted team of professionals utilizes our unique strength as an event production company by designing concepts which transform your vision into astonishing reality. We are happy to work for you!

Meet Our Team

Amand Ma
Founder
+ Chief Experience Officer
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Jacqueline Ho
Corporate Event Manager
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Angela Amirkhanian
Corporate Event Manager
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Michelle Luong
Event Coordinator
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Ally Rodman
Event Assistant
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Danica Schwartz
Office Assistant
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Our Team

Rob Williams
Senior Manager
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Anny Ferguson
Planner
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Andrew Right
Organizer
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Anny Williams
Senior Designer
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Peter Ferguson
Web Developer
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Ann Right
Artist
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WE’RE BONA FIDE CERTIFIED

Innovate Marketing Group is a minority, woman-owned agency. We are certified as a small business.

  • Minority Business Enterprise (MBE) (SCMBDC)
  • CA DGS Small Business Enterprise (SBE)
  • LA County Community Business Enterprise (LSBE)
  • City of LA: SBE, LSBE
  • WBENC Women Business Enterprise (WBE)
  • Supplier Clearinghouse

Los Angeles County Metropolitan Transportation Authority (Metro)

  • Disadvantaged Business Enterprise (DBE)
  • Small Business Enterprise (SBE)

Our Process

We bring more than 15 years of experience to each project we work on, using our tried and tested skills and processes to ensure every event comes together flawlessly. Our skillful team members are among the most creative and dedicated in the industry and we love to create exceptional events that grow brands. We have become many Fortune 500 companies’ trusted partner when it comes to events and experiential marketing.

Client Partnership

At Innovate Marketing Group, we believe in partnership to ensure that we can support your marketing activations from beginning to end to create transformative experiences. We start by listening to your suggestions and needs, what you want to achieve, and how you want people to interact with your brand.

Designed for You

We start strategizing, creating, building events, and experience plans that put the spotlight on your brand. You provide the story, and we’ll develop an immersive proposal around it, designed to connect with your stakeholders and show what your brand is all about. Let us know what your vision is.

Open Communication

As the project develops, we will keep track of all the details and maintain an open line of communication. It’s how we ensure every event and experience reflects the essence of your brand.

Excellent Results

While working with the experts at IMG, you’re in safe hands. We know how to generate buzz, build excitement and put your brand in front of the people who matter. We understand your business and plan our captivating events with care to execute them with excellence.

We Turn Your Vision Into Reality

Happy Clients

IMG GIVING

Giving back – it’s the best part of who we are. We’ve thrown some of the best events. But the thing we are hands-down most proud of is the work we’ve done that changes people’s lives. As a company, we believe in giving back, and the best way we can do that is to do what we do best to benefit the causes we love.

Throughout the years, we have volunteered time, donated in-kind and monetary, and supported, in a variety of ways, those organizations, charities, and causes that work hard to make a real difference in our communities. Some of those that mean a great deal to us are Asian Business Association Los Angeles, Japanese American National Museum, Asian Pacific Community Fund, California Events Coalition, Five Acres, Union Station Homeless Services, and more. IMG additionally is a proud sponsor of Entrepreneur Organization’s GSEA, young entrepreneurs as they pursue their goals and dreams.