Meet our Founder,  Amanda Ma: 

Amanda Ma is the Founder and CEO of Innovate Marketing Group, an award-winning event management agency based in Los Angeles for top brands such as TikTok, Google, and East West Bank (Live, hybrid, virtual). Under Amanda’s leadership, the agency has quickly become one of the most sought-after events firms in the area, known for delivering results and building long-term relationships with clients.

With more than 20 years of experience in events and marketing. Amanda is a true visionary and thought leader in the industry, constantly pushing the boundaries of what is possible in events and marketing.

She was named Eventx “Top 100 Most Influential People in the Event Industry Globally” and Bizbash Top 500 most influential event professionals in the US.  She is recognized as a business and community leader. She is also the host of the EventUp Podcast and a #1 Amazon bestselling author.

Amanda has been a long-time champion for various communities and continues to serve on several boards and advisory councils. In her spare time, she loves spending time with her family and traveling.

Amanda Ma - Innovate Marketing Group - Event Planners in Los Angeles California
Amanda Ma - Corporate Event Planner in Los Angeles California


Born in Taiwan and raised in Los Angeles, CA, Amanda Ma studied business at Boston University in Boston, MA, and studied abroad in London, UK. Her entrepreneurial journey began in 2006 as the Co-Founder of her first event management agency and Co-Founder of Pamper Me Fabulous in 2008.


She then founded Innovate Marketing Group in 2014. Through her leadership, the agency has flourished into one of the most distinguished corporate event management agencies both locally and nationally, with a team of dedicated event professionals ready to help bring client events to the next level.

Her extensive background and strategic insights have produced event experiences for clients including Toyota, East West Bank, Marriott, Honda, Bytedance, and TikTok; spanning multiple industries from auto, finance, technology to retail and beauty.

Amanda Ma- Innovate Marketing Group - Corporate Event Planners in Los Angeles California

Featured Speaker

Amanda Ma has been featured at various events to share her knowledge as a successful entrepreneur and event management and design expert, including Bizbash, MeetingsToday, EO Wonder Podcast, AAPA, APCF, SCMSDC, The Special Events, Social Media Week panels, Spark & Hustle and US Pan Asian American Chamber of Commerce.

New Book

You can also find her must-read advice on building a company culture in the new book Inspiring Women Who Boss Up, a collection of interviews with female entrepreneurs that is packed with compelling stories, practical advice, and role models for any woman looking to boss up in her career or life.




Amanda Ma is recognized for her business and philanthropic work in the community.  A collaborative leader, she is consistently sought out as a trusted strategic advisor and knowledgeable resource, and she’s respected for uncompromising integrity and expertise.

She currently sits on the Entrepreneur Organization- Los Angeles board, as the Diversity & Inclusion Chair. Emeritus Chair of the Asian Pacific Community Fund and board of California Events Coalition. Previously, Chairwoman of the Asian Business Association Los Angeles, she is a big champion for diversity & minority small businesses.

She is also the host of the ‘EventUp’ Podcast. The podcast was formed out of her desire to help others gain insight into the current happenings within the events industry, but it truly blossomed into having guests from a multitude of industries such as events, public relations, marketing, tech, and entertainment. Another purpose is to help highlight other top diverse and women professionals.






Amanda Ma - Corporate Event Planner in Los Angeles California - Innovate Marketing Group

Awards and Nominations 

Top 10 Women of the Year
Supplier Of The Year Award Winner!
LA times
Inspirational Women Nominee
Amanda Ma - Innovate Marketing Group- Los Angeles California
100 Most Influential People in the Event Industry for 2020

Get to know Amanda: 

What you like to do for fun: Traveling and Organizing

Favorite drink: Boba Milk Tea and Champagne

Favorite Movie: Father of the Bride, it’s the movie that made me want to get into event planning.

What animal would you be: Panda

Favorite Books: 7 Habits of Highly Effective People, Traction, Getting to Yes, Good to Great

Favorite Artist: Michael Bublé and John Legend

Amanda Ma - Corporate Event Planner in Los Angeles California - Innovate Marketing Group