Asian Business Association 41st Annual Awards Gala


The Asian Business Association (ABA) of Los Angles hosted their 41st Annual Awards Gala at the new Intercontinental Downtown Los Angeles. The event, curated by LA events and experiential marketing agency, Innovate Marketing Group, took place on the 70th floor of the high-rise hotel building. The program recognized Asian American business leaders and their accomplishments along with their impact on the Asian Community. Innovate Marketing Group curated a unique experience for guests and wowed them with the event design.


Guests were welcomed by a beautiful balloon art installation cascading the entrance to the ballroom. Innovate Marketing Group wanted to incorporate the Asian Business Association’s history and show cased this through a geometric shelf display filled with monumental items and historic photos of important milestones the ABA faced since its conception. Guests had the opportunity to learn more about the history of the organization through this creative display. Following the history wall, a beautiful silent auction set up surpassed the funds raised the previous year. Innovate Marketing Group’s strategic partnerships allowed them to secure over 100 silent auction items. In addition to silent auction, raffle tickets were also sold to raise funds. The Miss Chinatown Court and Nisei Court mingled with guests while selling raffle tickets to win great prizes including an iRobot Roomba Vacuum.ABA_Awards_2017_Event-0428ABA_2017_Highlights-0014ABA_2017_Highlights-0015ABA_2017_Highlights-0022ABA_2017_Highlights-0017ABA_2017_Highlights-0008

The stage design was simple yet elegant with amber and blue up lights enhancing the stage. Top sponsor logos were featured on a gobo projection with great visibility to all guests. A traditional Korean Drum performance kicked off the program. During any event, surprise and delights are always a plus for guests. Disney’s very own Mickey Mouse made a surprise appearance to accept their award for Corporation of the Year with the wonderful ABC 7 News Anchor, David Ono, as the amazing emcee for the night.

Individually boxed Dots cupcakes with a branded ABA logo for guests to take home wraps up the night.

To create a fun and unique experience for guests who have attended the gala a few times, Innovate Marketing Group remains ahead of the curve always thinking of new venues, design and activations for guests to enjoy. From the cascading balloon installation, beautiful history wall display, to the ballroom stage design and surprise and delights, Innovate Marketing Group created a memorable experience for their client and their guests.