Classic Blue Becomes the Hue of the New Decade!

Classic Blue is Pantone’s Color of the Year for 2020!

Since 2000, The Pantone Color Institute has chosen a “Color of the Year,” examining the state of our culture, politics, entertainment, fashion, technology, and daily life to choose the color that will become the hue of the upcoming year.

Laurie Pressman, Vice President of the Pantone Color Institute stated, “It’s a color that anticipates what’s going to happen next…What’s the future going to bring as we move into the evening hours?” As we embark on 2020, a new decade, the Pantone Color Institute was inspired by the tensions and feelings of instability in current times. Classic Blue is relatable, comfortable, and calming, offering a shade that represents reassurance and new beginnings.

In the upcoming year, Classic Blue will become a staple in event design, fashion, lifestyle, food, and trends! Stay tuned to see how Innovate Marketing Group uses this vibrant hue throughout 2020!