Since the pandemic started, top brands started moving their Client Appreciation Events into virtual venues. Wine tasting, cooking classes, Lego building, are examples of the many virtual events that were used to spread client love around the world.
The preferred virtual platform to host virtual events was Zoom, but others like Microsoft Teams and Google Meet were chosen very frequently.
The forecast for 2022 indicates that we will see a mix of smaller, more intentional in-person events along with more engaging and experimental virtual events. That means all our client appreciation strategies should include the best of both worlds.
“Virtual events will keep us connected in new ways, from business to business and person to person” – Adweek
The bright side of Virtual Client Appreciation Events
Some of the most important benefits of hosting virtual Client Appreciation Events are the removal of geographical limitations, the cost reduction per attendee and more importantly, the opportunity to bring more people together and build community.
Many of our top clients have been spreading virtual love to their clients during the last two years. We have been hosting more than 130 virtual events per year, a big majority of them focused on Client Appreciation.
Be sure to take a look at the “our work” section of our website (you will find a button at the bottom of this page) if you want to look at some examples.
There are some steps to follow in order to be successful at creating engaging virtual events. Here are some tips directly from our Founder and CEO Amanda Ma.
We hope you like them! And do not hesitate to get in touch with us to talk about your Client Appreciation Event ideas. We are here to help!
Tips for your virtual client appreciation events by Amanda Ma
- Create a plan
- Promote before, during, and after
- Choose the right format
- Plan how are you going to communicate with attendees
- Make sure you have a call to action