CLIENT SPOTLIGHT: 5 Companies Making a Heroic Difference in The Los Angeles California Community and Beyond

5 Companies Making a Heroic Difference in The Los Angeles California Community and Beyond

At Innovate Marketing Group, we believe in helping fuel brands change lives for the better. We feel lucky to serve companies that make heroic efforts to make a positive impact in Los Angeles, California, and beyond. For us, that makes you heroes, community heroes, and today, the National Super Hero Day, we recognize all your efforts!  


East West Bank – A relation-driven bank that started in 1973 serving the financial needs of Chinese-Americans in Los Angeles, that has flourished with over 120 locations in key cities in the U.S. and China.  

They are constantly intensely involved within the community, through a variety of charitable efforts and the power of employee volunteers. Some of their programs are San Gabriel Valley Habitat for Humanity Playhouse Build Program, and the Keep LA Waters Safe and Clean.  They are also active partners of the Asian Youth Center – supporting youth programs and activities and building a community for kids.  


TikTok – With the mission to inspire creativity and bring joy, the company has been strongly committed to the communities in the U.S and the whole world. With programs like TikTok For Good, they have been encouraging new generations to have a positive impact on the planet. A few examples are  Fighting against hate and harassment, promoting online safety for women, and helping animal shelters and animal welfare organizations worldwide.  

At Innovate Marketing Group, we have witnessed first-hand the way they have been supporting small & diverse businesses and promoting joy during the pandemic. We have helped them produce over 200+ virtual events, and we will continue to do so during 2022. 


Glendale Tech Week – This tech initiative led by City of Glendale –Economic Development Division, has been making a tremendous impact in the community by cultivating an ecosystem of innovation and prosperity for startups.   

We have been lucky enough to witness their amazing job firsthand and be able to fuel their efforts by helping plan and running different events including a large event for 1,500 attendees and a closing reception at The Americana at Brand.  


Los Angeles County Women’s Leadership Conference – Born in 2010, this amazing conference has been empowering women in the L.A. County through stories and lessons to cultivate and inspire.   

The work of these amazing women to make change possible is inspiring. We have been delighted to be a partner in the efforts to make the conference grow over the years with success.  We helped produce the 2021 first virtual conference of all times, which brought together over 1,000 attendees.   


JANM – The Japanese American National Museum is dedicated to promoting greater understanding and appreciation of America’s ethnic and cultural diversity by sharing the richness and range of the Japanese American experience. 

The museum’s annual Gala and Auction is its largest fundraising event of the year. It is a much-anticipated celebration, especially for those in the Japanese American community, to rekindle support for a landmark institution and its wide-ranging work. 

In 2020, we helped transition to a virtual gala that reached over 800+ guests internationally, incorporating sponsorships, attendee participation, and donations that will help support the understanding and appreciation of the Japanese American experience. And we look forward to assisting them with their upcoming in-person event at the Intercontinental Hotel for two weeks. 


The list of client heroes is long. We feel proud and lucky to serve so many companies and associations making change happen. There’s no space enough in this article to show you all of them and all the amazing things they do. But we wanted to feature a presentation of them and their wonderful impact on the community.  


In early 2022, we received the “L.A. Community Champions” Award issued by the Wells Fargo Open for Business Fund in partnership with the Los Angeles County Economic Development Corporation, the Los Angeles Area Chamber of Commerce, and Inclusive Action for the City 

For us, giving back to the community is a BIG motivator as we keep growing.  This is why we wanted to recognize the fantastic work our clients are doing for the community.