Innovate Marketing Group (IMG) is a full-service live and virtual event and experiential marketing agency specializing in creating experiences that connect brands with people.
Experiential marketing is a strategy that engages consumers using branded experiences, with the purpose of creating a memorable impact on guest by immersing them into a live experience that will leave a lasting and positive brand impression. Events can be part of a larger experiential campaign, like grand openings, product launches or smaller brand activations.
Here are just a few of Innovate Marketing Groups experiential successes.
Innovate Marketing Group created an unforgettable and immersive sensorium experience for Moutai for an exclusive group of VIP guests. The space was designed with elements to allow guests to experience Moutai with all 5 senses including a cocktail reception for guests to experience the scent, touch, taste, sight and sound through full interactive installations. Guests indulged their senses while connecting to and learning about the brands Chinese origin and heritage.
IMG produced a 360-degree sensory experience for DirecTV through themed entertainment, venue transformation, customized food and beverage stations, a complete venue transformation, signage and 20 plus experiential activations.
IMG created an interactive experiential wall for Honda where guests responded to a Honda tagline – “What Powers your Dreams?” Guests chose colored threads to connect powerful words that were relevant to them such as nature, positivity, role models, and so on. The intertwined threads showed the interaction, passions and inspirations behind guests’ dreams and created a network of empowered dreamers.
Contact Innovate Marketing Group at info@innovatemkg.com or 626-817-9588 for more information, to learn more about our services and how we can craft an experience at your next event that your guests will not forget!