Year-Round Event Strategies
Keep the momentum going & amplify the impact of your events!
Event series are year-round event strategies that help you leverage multiple event types and formats. Instead of pinning all your hopes on one event, you should build a year-round event program that is impactful, well-planned, and inclusive, where all your live, virtual, and hybrid events serve as key milestones to help you reach your goals.
Events are great tools to reunite teams, launch new brands and products, introduce diversity and inclusion initiatives in corporations, and help companies reengage with clients, among many others. But they are more effective when they are more constant, persevering, and purposeful, as part of a more strategic plan, that aligns with your company’s goals.
Disengaged employees cost organizations around $450-550 billion each year (Zippia.com)
Engaged employees show up to work and do more: Highly engaged business units realize an 81% difference in absenteeism and a 14% difference in productivity. (Gallup)
70% of the audience becomes regular customers after attending a marketing event. (Visme)
Pros & Benefits of event series (year-long event programs)
Event Series help you be more intentional and more impactful with your events.
Event series are great to keep your employees engaged and increase their emotional commitment to your company.
Event series help you plan ahead and be more intentional about your diversity & inclusion efforts.
Event series are great to keep your clients engaged and increase repeat business.
Event series are great to fuel your culture-building strategy.
Event series are great to help build Employee Resources Groups (ergs) and communicate their benefits with the rest of the organization.