When holding a corporate event, tradeshow or conference it is imperative to get the word out. Fortunately, social media is everywhere, so make sure you’re present to reach your conference’s target audience! Social media marketing is an ideal way for initiating conversations. Reach out to attendees, speakers, and prospective conference-goers to get them excited about the event. Stay relevant by sharing other related content and initiate social buzz. Creating enthusiasm before the event will encourage others to promote the event. Using social media correctly can help your attendees to become your biggest promoters! Encourage attendees to leverage their social networks to help spread the word. We have used retargeting, sponsored social media ads, highlight reels and hashtags to generate social buzz and get the word out for upcoming events.