Taking the event industry by storm virtual reality (VR) is the hot topic. VR allows guests to be immersed in almost any experience and take them to any location or destination they can think of. For the grand opening of the Residence Inn Marriott in Pasadena, we created custom branded VR content offering guests the opportunity to see the hotel in the early stages of construction, giving them a closer look at how from the ground up it all came together. This virtual reality world offered a fully immersive experience into the development of the hotel. Guests loved this activation, getting to see a behind the scenes look of this amazing project. Let us take your event to another level, and create a virtual reality experience your guests will never forget!