IMG Cares

Giving back – it’s the best part of who we are. We’ve thrown some of the best events. But the thing we are hands-down most proud of is the work we’ve done that changes people’s lives. As a company, we believe in giving back, and the best way we can do that is to do what we do best to benefit the causes we love.
Throughout the years, we have volunteered time, donated in-kind and monetary, and supported, in a variety of ways, those organizations, charities, and causes that work hard to make a real difference in our communities. Some of those that mean a great deal to us are Asian Business Association Los AngelesJapanese American National MuseumAsian Pacific Community FundCalifornia Events CoalitionFive AcresUnion Station Homeless Services, and more. IMG additionally is a proud sponsor of Entrepreneur Organization’s GSEA, young entrepreneurs as they pursue their goals and dreams.
Innovate Marketing Group has been recognized by financial services company Wells Fargo as a community champion, along with five other companies, for its service to the community in the face of the COVID-19 pandemic’s economic challenges.
Innovate Marketing Group
innovate marketing group - img cares day 3
Amanda Ma- Innovate Marketing Group - Corporate Event Planners in Los Angeles California
corporate event planners in Los Angeles

List of Charitable Contributions:

  • In April 2020 we created a webinar series called “Overcoming Crisis”, inviting professionals from a wide variety of industries to give advice on how business owners can pivot their business and survive the effects of the Covid-19 Pandemic. Overcoming Crisis: Business Resources, Strategies, and Guidance Overcoming Crisis: Business Owner Financial & Employment Law Insights o Overcoming Crisis Marketing, Branding, and Social Media Toolkit
  • So far this year collectively donated more than 500+ hours back to the community
  • IMG Cares Day: 88+ Handmade knot blankets to the Pasadena Humane Society 
  • EventUp Podcast (Amplify visibility for diverse and women professional leaders in our industry)
  • Sponsored the Entrepreneurs Organization’s event The EO Global Student Entrepreneur Awards (GSEA), spotlighting up and coming entrepreneurs.
  • Local Restaurant campaigns spotlighting our favorite local restaurants/small businesses during the Covid-19 on our social media, website, newsletters and more.
  • Food drive/Sanitary Product for the Union Station Homeless Services to help the homeless community stay as safe as possible.
  • Quarterly Goodwill donations
  • Champion and drive awareness to the general community and events community regarding #StopAsianHate issues
  • Spoke at various industry events on the topic of DEI to help foster a more diverse and inclusive industry & workplace.
  • Speaking engagement to help train 150+ non-profits on how to pivot their fundraising events to virtual during the pandemic.
  • Collaborated with Asian Hustle Network to put together a mental health event that benefits the community.
  • (Dec) Union Stations (Homeless Shelter) hygiene drive- With our team, clients, community, local businesses


Our CEO, Amanda Ma, Current and Past Community Involvement:
  • Entrepreneur Organization (EO) The Diversity Advisor, Strategic Advisor 2021- Present
  • Meeting Professional International (MPI)- Committee Chair- We(Con) California
  • Events Coalition Committee Chair 
  • Asian Business Center, Board Member 
  • Asian Business Association, Board Member (ABA) Co-Chair / Vice Chair / Board Member / Member 
  • Asian Pacific Community Fund (APCF) Emeritus Board /Chairwoman / Board Member, Project by Project, Steering Committee Board Member- Diversity and Inclusion Chair / Member 

We want to help you make the impossible, possible.

Did you know about our Digital Course?
We created the ¨Reimagining Fundraising Events for Nonprofits¨ digital course to help fundraisers, nonprofits leaders, and global organizations master fundraising events,
We have seen that too many small nonprofits suffer to sustain themselves because of unsuccessful fundraising campaigns.
The reasons? Staff shortage, tight budgets, inexperienced people planning fundraising events. Plus, Nonprofit executives are too busy doing too many things, wearing too many hats, that they don’t have time to train and develop their talents.
That’s the reason we decided to help. If you represent a nonprofit organization and would like to benefit from the amazing value of this course but do not have the funds, now you can apply for a grant. 

We are on a mission to help ONE MILLION nonprofits!