IMG In The News!

Check out our most recent features!

As Seen On…NorthStar Meetings Group!

#STOPASIANHATE

As the meetings and travel industry looks to rebound in 2021, making sure Asian Americans feel safe traveling and attending events must be a priority — on par with following and enforcing Covid-19 health protocols.

“I have heard in my community that some are even scared to leave their house or go to crowded places,” said Amanda Ma, CEO of live and virtual event planning company Innovate Marketing Group. “Safety has always been at the top of our list as event professionals. It’s not just about feeling physically safe, but mentally and emotionally safe as well.”

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As Seen On…Bizbash!

Women In Events: What is the No. 1 Piece of Advice You Would Give Your Younger Self?

Amanda Ma, chief experience officer, Innovate Marketing Group, Pasadena, Calif.
“Life is about the journey. Enjoy every step of the way. Don’t get lost in the destination. You want to be able to look back and say I lived a life with purpose and passion. I create, I learn, I grow and I do!”

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As Seen On…Special Events!

Lunar New Year: Celebrating the Year of The Ox

Ready to ring in the Lunar New Year with fun and entertaining event ideas? Take your Lunar New Year Celebration and spruce it up in time for the 2021 Year of the Ox. The long-time celebrated occasion is a time to commemorate prosperity, health, and good fortune with friends and family.  

2021 is the year of the Ox, officially starting on February 12, 2021. The Year of the Ox is the second zodiac sign in the Chinese zodiac cycle. The Ox symbolizes hard work, discipline, strength, and an indomitable spirit.

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As Seen On…Bizbash!

Talk Diversity To Me!

In the wake of major social and political changes, many leading companies are now taking necessary steps to increase and improve diversity and inclusion within their workspace. The need for increased representation and support for all cultures and backgrounds is needed now more than ever and benefits both the people and the company. 

Studies show that diverse teams are 33% more likely to generate better-than-average profits, 70% more likely to capture new markets, and generate 19% more revenue from innovation than companies with below-average leadership diversity. But what about diversity and representation within the events industry? How can we as event professionals pave the way for consistent representation and diversity regarding speakers, suppliers and discussion topics in the virtual and live events we produce?

Read the whole article here!

 

As Seen On…Special Events

Virtual Events Take Center Stage: Pivoting Live Events to Virtual Experiences

As the live events industry awaits COVID-19 regulations, guidelines and phased rollouts, innovations and digital opportunities arise, virtual events take center stage, and the importance of events agencies and planners sustains.

Why go virtual? Virtual events have proven to be an effective and efficient way to convey content and engage attendees. Experts share that future events will incorporate a digital aspect as a hybrid-type model as the events industry seeks to widen its audience and maintain contingency plans. Events will see more virtual aspects embedded into their programs moving forward. Going virtual also brings market share and new opportunities.

Read the whole article here!