IMG In The News!

Check out our most recent features!

As Seen On…Authority Magazine!

“5 Things You Need To Know To Successfully Run a Live Virtual Event”

What are the common mistakes you have seen people make when they try to run a live virtual event? What can be done to avoid those errors?

Not having a professional moderator and events agency to help execute. There were quite a few events with strong content but poor delivery which affected the overall event satisfaction. A professional moderator ensures sessions are impactful with dynamic dialogue and smooth transitions. And more skillful in terms of contingency plan as well.

Some virtual events you can tell (even on Zoom) the team they have are not familiar with the virtual platform to execute a seamless event. Having professional help also can make or break your event. There are virtual events you have attended where you can tell it’s not professionally done (considerations were not thought of because they are inexperienced or just not technical).

Read the whole article here!

You can also try Thrive Global: Be kind to one another 2021


As Seen On…Thrive Global!

Company Values — As the world is changing, and diversity is reigning as a priority within our culture’s values, consumers will be looking more objectively at which companies they choose to partner with.

As a part of our series about “How Diversity Can Increase a Company’s Bottom Line”, I had the pleasure of interviewing Amanda Ma.

Read the whole article here!

As Seen On…Authority Magazine!

As a part of our series about “How Diversity Can Increase a Company’s Bottom Line”, I had the pleasure of interviewing Amanda Ma.

Thank you so much for doing this with us! Before we dive into the main part of our interview, our readers would love to “get to know you” a bit more. Can you share a bit of your “backstory” with us?

Born in Taiwan and raised in Arcadia, CA, Amanda studied business at Boston University in Boston, MA, and studied abroad in London, UK.

Read the whole article here!

As Seen On…NorthStar Meetings Group!


As the meetings and travel industry looks to rebound in 2021, making sure Asian Americans feel safe traveling and attending events must be a priority — on par with following and enforcing Covid-19 health protocols.

“I have heard in my community that some are even scared to leave their house or go to crowded places,” said Amanda Ma, CEO of live and virtual event planning company Innovate Marketing Group. “Safety has always been at the top of our list as event professionals. It’s not just about feeling physically safe, but mentally and emotionally safe as well.”

Read the whole article here!


As Seen On…Bizbash!

Women In Events: What is the No. 1 Piece of Advice You Would Give Your Younger Self?

Amanda Ma, chief experience officer, Innovate Marketing Group, Pasadena, Calif.
“Life is about the journey. Enjoy every step of the way. Don’t get lost in the destination. You want to be able to look back and say I lived a life with purpose and passion. I create, I learn, I grow and I do!”

Read the whole article here!


As Seen On…Special Events!

Lunar New Year: Celebrating the Year of The Ox

Ready to ring in the Lunar New Year with fun and entertaining event ideas? Take your Lunar New Year Celebration and spruce it up in time for the 2021 Year of the Ox. The long-time celebrated occasion is a time to commemorate prosperity, health, and good fortune with friends and family.  

2021 is the year of the Ox, officially starting on February 12, 2021. The Year of the Ox is the second zodiac sign in the Chinese zodiac cycle. The Ox symbolizes hard work, discipline, strength, and an indomitable spirit.

Read the whole article here!


As Seen On…Bizbash!

Talk Diversity To Me!

In the wake of major social and political changes, many leading companies are now taking necessary steps to increase and improve diversity and inclusion within their workspace. The need for increased representation and support for all cultures and backgrounds is needed now more than ever and benefits both the people and the company. 

Studies show that diverse teams are 33% more likely to generate better-than-average profits, 70% more likely to capture new markets, and generate 19% more revenue from innovation than companies with below-average leadership diversity. But what about diversity and representation within the events industry? How can we as event professionals pave the way for consistent representation and diversity regarding speakers, suppliers and discussion topics in the virtual and live events we produce?

Read the whole article here!


As Seen On…Special Events

Virtual Events Take Center Stage: Pivoting Live Events to Virtual Experiences

As the live events industry awaits COVID-19 regulations, guidelines and phased rollouts, innovations and digital opportunities arise, virtual events take center stage, and the importance of events agencies and planners sustains.

Why go virtual? Virtual events have proven to be an effective and efficient way to convey content and engage attendees. Experts share that future events will incorporate a digital aspect as a hybrid-type model as the events industry seeks to widen its audience and maintain contingency plans. Events will see more virtual aspects embedded into their programs moving forward. Going virtual also brings market share and new opportunities.

Read the whole article here!