Live Events Are Back in Business: What You Need To Know

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With cases of COVID-19 dwindling nationwide and the influx of individuals receiving full vaccination status rising, the goal of going back to live events (in-person) seems to be getting closer. Dodger Stadium just reopened at full capacity and dates for in-person experiences such as concerts and Broadway shows are scheduled to come back in full swing come September.

But with this exciting news also comes questions:

  • What are the capacity and distance regulations?
  • What kind of sanitation will I need to provide at my event?
  • How do I ensure my contracts and cancelation policies take the following year into consideration?


At InnovateMarketingGroup we put together a list of pro tips and tricks to ensure your next live event is both exciting and safe!


Live Events Are Back in Business. What You Need To Know:


Assess the Risk of Your Event:

In order to successfully determine the level of risk of your incoming events, your need to evaluate …What is the strategy of your event and what activities will your guests be partaking in? For example, if your guests are sitting down for dinner, eating, and drinking, your risk will be elevated because individuals will be taking off their masks.

However, an awards gala, where individuals do not take off their masks unless speaking on stage, will have a decreased risk factor.

As each event is unique, so are the risk factors. Once you assess the risk you will be able to construct what is exactly needed at your event: How many sanitation stations will your event need? Perhaps you may host your event outside with chairs spread apart to ensure social distancing.

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Proof of Vaccination or Negative Covid Test:

It is ultimately up to you as a host and the venue’s discretion to require either proof of vaccination or a negative covid test. To streamline the process, we recommend you to provide this information in your event’s invitation and have them send back the information prior to the event.

Make sure to save this data in a secure location to avoid the sharing of personal information. You can also ask your attendees to provide proof of vaccination or a negative covid test upon their arrival through the check-in process. There are also rapid tests available you can provide your attendees as they walk into your event.

You should also check in with your vendors. Require proof of vaccination or negative covid test for those working your event. We also recommend having attendees and staff sign liability waivers to ensure the safety of not only the staff but the companies.


Provide your staff and venue with the most up to date covid safety regulations:

As of June 15th, the state of California is fully opened, with mask mandates still required for public transit, in health care settings and indoors at K-12 schools, where everyone must wear a mask regardless of vaccination status according to the CDC. Distance regulations and capacity measures are also null. However, we must still be cautious and look to state government regulations in case covid-19 cases begin to rise again. Providing clear and large signages at your event is also beneficial, not only to your staff but to your attendees.

Provide Three Color Wristband Options For Your Guests Upon Arrival:

GREEN – Ready For a Hug

YELLOW – Elbow Bump

RED – Kindly Keep Distance

As we return to live events, your attendees’ comfortability level may be different. Offering wristbands that differentiate comfortability levels allows for a judgment-free way t keep everyone safe and make them feel comfortable with their respective choices.


Guidelines for Mega Events:

Mega-events, defined as indoor events hosting 5,000 or more attendees or outdoor events hosting 10,000 or more attendees, will still have a mask and social distance mandates until further notice.

The California Department of Public Health has stated indoor mega-event attendees will be required to show proof of vaccination or negative covid-19 status to attend the event. Mega outdoor events are encouraged to do the same as well. Mega-events are still considered high risk as they usually attract people from varying regions.

The excitement of leaving behind a year of uncertainty and strife is among us. However, we must be vigilant on how we celebrate the success of low positive Covid-19 results and the growing number of those who are fully vaccinated. By following your state’s health and safety guidelines and regulations we can ensure the full return of normalcy and the safety of our event attendees.


If you want to learn more about Live Events, check out and sign up for our: Going Back To Live Events webinar: