March Wrap: Woman Empowerment, Event Tours, WBENC, and more!

Influencer Events by Innovate Marketing Group


DEI, women empowerment, event series, brand activations… we couldn’t be happier for all the amazing events we did in March. Feels great when you can help celebrate all these amazing women in our community and also help our clients reunite, reengage and build connections across the Americas. What a busy and invigorating month! We love our clients and we love what we do.


Innovate Marketing Group

Here are some of our favorite events in March.


✨Women Who Will | Event Series

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TikTok brought together their women-identifying creators in four cities across the US: Los Angeles, Washington DC, New York City, and Austin to connect and share their stories about what it’s like to be a female-identifying creator. Each event opened with an inspiring panel of esteemed women in different industries who imparted words of wisdom and offered relatability to all who attended.


✨Celebrating Hispanic Culture

Innovate Marketing Group


The Hispanic Culture Resource Group of East West Bank hosted an evening full of networking, delicious food and beverages, and fun engaging activities.

This was an opportunity for their leaders to connect 1-on-1 with other EWB employees.



✨ Championing Women

Innovate Marketing Group

An inspirational networking event highlighting the women of East West Bank while celebrating International Women’s Day.

The event was very purpose driven with tackling tough topics in their educational panel. Also, a great opportunity to connect on a deeper level with other associates from different departments who don’t normally get to interact. Developing more meaningful bonds and starting important conversations.


✨EVENTUP: Amplifying Their Voices


This month we had two new podcast episodes showcasing amazing women in business: Venita McLemore from Amazon Web Services (AWS) and Virginie De Visscher, from Destination Canada.

A top purpose of our podcast is to help highlight diverse and women top professionals. It is such a pleasure for us to be surrounded by such amazing leaders, entrepreneurs, boss ladies, and all the brilliant women in business that are making a change for a more inclusive and equal world. ˗ˏˋ ♡ ˎˊ˗

Listen to them on EventUP 🎙️🎙▶


5 Key Takeaways from the 2023 WBENC National Conference


The 2023 WBENC National Conference included three amazing days full of networking, connections, and insights at the Gaylord Opryland Resort & Convention Center in Nashville, TN. Over 4000 people attended the event to support certified woman-owned businesses.

We enjoyed the brilliant ideas and positive energy shared during the first day of conferences, and we are grateful for all the wonderful people who swung by our booth. There are so many things to highlight about this important event that promotes diversity and equity, but we picked our top five for you.




Are you planning events this year?

Don’t forget to download your FREE copy of the 2023 State of the Industry Report!

✴️ A quick glance a the top event trends for 2023!

✴️ Get the insights needed to better plan your #marketingevents, brand activations, and any other experiences for your brand!

corporate event trends for 2023 - state of industry report 2023