Meet Our Founder, Amanda Ma

Amanda Ma is the Founder and Chief Experience Officer of Innovate Marketing Group (IMG). Amanda is an industry professional with 16 years of experience in event production, event launch, activations, experiential marketing, design, and execution.

Born in Taiwan and raised in Arcadia, CA, Amanda studied business at Boston University in Boston, MA, and studied abroad in London, UK. Her entrepreneurial journey began in 2006 as the Co-Founder of Fresh Events Company, Inc. and Co-Founder of Pamper Me Fabulous in 2008. She then founded Innovate Marketing Group, which through her leadership has flourished into one of the most distinguished event management and design agencies both locally and nationally, with a team of dedicated event professionals that are ready to help bring client events to the next level. Her extensive background and strategic insights have produced event experiences for clients including Toyota, East West Bank, Marriott, Honda, Bytedance, and TikTok; spanning multiple industries from auto, finance, technology to retail and beauty.

Amanda has been a featured speaker at various events to share her knowledge as a successful entrepreneur and event management and design expert, including Bizbzbash, MeetingsToday, EO Wonder Podcast, AAPA, APCF, SCMSDC, The Special Events, Social Media Week panels, Spark & Hustle and US Pan Asian American Chamber of Commerce.

She is recognized for her business and philanthropic work in the community. A collaborative leader, she is consistently sought out as a trusted strategic advisor and knowledgeable resource, and she’s respected for uncompromising integrity and expertise. She currently sits on the board of Entrepreneur Organization- Los Angeles as the Diversity & Inclusion Chair. Emeritus Chair of the Asian Pacific Community Fund and board of California Events Coalition. Previously, Chairwoman of Asian Business Association Los Angeles, she is a big champion for diversity & minority small businesses.

Get to know Amanda: 

  • What you like to do for fun: Traveling and Organizing
  • Favorite drink: Boba Milk Tea and Champagne
  • Favorite Movie: Father of the Bride, it’s the movie that made me want to get into event planning.
  • What animal would you be: Panda
  • Favorite Books: 7 Habits of Highly Effective People, Traction, Getting to Yes, Good to Great
  • Favorite Artist: Michael Buble