Podcast

Welcome to Event Up, the place where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry.

Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest and greatest in event industry news, experiential marketing, corporate culture, diversity & inclusion, customer experience, and more!

Edward Simon - diversity advisors

Edward Simon

COO/Founder of Diversity Advisors joins Amanda Ma to discuss why DEI is important and strategies you can implement to be more DEI friendly.

Listen now on EventUp!

Bird Cooley

Bird Cooley, Marketing Intern at Innovate Marketing Group, joins Amanda Ma to discuss starting your career as a young professional and advice for young women looking to get started in the event & business industries. 

Allison Citelli

Allison Citelli, Vice President, Events & Business Development of the Los Angeles Sports & Entertainment Commission (LASEC),  joins Amanda Ma to discuss bringing the nation’s biggest sporting events to Los Angeles.

Sara Rosas & Amanda Ma

Sara Rosas, Business Development Manager of Innovate Marketing Group, joins Amanda Ma to discuss the current trends within Hybrid Events! Tune in now on EventUp!

Shelly Pissors

Shelly Pisors, Senior Vice President, Director of Events & Contributions with Comerica Bank, joins Amanda Ma to discuss how crisis creates opportunity, and new skills we have gathered from the past two years. Listen now on EventUp!

Kevin Iwamoto

Kevin Iwamoto, Chief Customer Officer at Bizly Inc., joins Amanda Ma to discuss all things events, paving the way for diversity, and building your personal brand.  Listen now on EventUp!

Mark Henneberger

Mark Henneberger, VP of Creative Services at Walmart, joins Amanda Ma to discuss all things events, Walmart’s biggest events and getting back to live events safely.  Listen now on EventUp!

Sara Rosas

Sara Rosas, Business Development Manager of Innovate Marketing Group, joins Amanda Ma to discuss the State of the Industry, including COVID19 safety, and what’s to come in for 2022! Tune in now on EventUp!

Kalika Yap

Kalika Yap, entrepreneur, inventor, author, and podcaster, joins Amanda Ma to discuss digital marketing trends and how to create a killer brand! Listen now on EventUp!

Tomiko Iwata

Tomiko Iwata, EVP of Creative Services at FOX Entertainment, joins Amanda Ma to discuss all things events and getting ready for the new year! Listen now on EventUp!

Joey Coleman

Joey Coleman, author of the Wall Street Journal bestseller, Never Lose a Customer Again, joins Amanda Ma to discuss how to attract customers and keep them forever! Listen now on EventUp!

Courtney Stanley

Courtney Stanley, Keynote Speaker, Event Emcee, and Career Coach, joins Amanda Ma to discuss how to create your own brand, how you can share your voice with the world, and much more! Listen now on EventUp!

Tyler Davidson

Tyler Davidson, Vice President & Chief Content Director at Meetings Today, joins Amanda Ma to discuss the latest in event industry trends, the importance of event industry publications, and much more! Listen now on EventUp!

Nicco Renna

Nicco Renna, the Founder and Executive Producer of Rock-Solid AV., joins Amanda Ma to discuss all things audio and visual, the latest technology trends, and much more! Listen now on EventUp!

Xiaoyin Qu

Xiaoyin Qu, the founder of Run the World, joins Amanda Ma to discuss event industry trends, virtual event platforms in a post-pandemic world, and much more!!. Listen now on EventUp!

Farzana Nayani

Farzana Nayani, a recognized Diversity, Equity, and Inclusion specialist, coach, and international keynote speaker joins Amanda Ma to discuss the importance of DEI, workplace inclusion, and much more!. Listen now on EventUp!

Andrea Hoffer

Andrea Hoffer, CEO of AHA! Recruiting Experts joins Amanda Ma to discuss the perfect formula to find your next superstar employee. She also discusses how to engage your employees and the solution to eliminating high turnover. Listen now on EventUp!

Dana C. Arnett

Dana C. Arnett, CEO and COO of Wicked Bionic, joins Amanda Ma to discuss the importance of multicultural marketing, diving further into current trends and DEI initiatives. Listen now on EventUp!

Robin Richter

Robin Richter, with Wearable Imaging and author of “The Golf Course Millionaire”, joins Amanda Ma to discuss picking the right promotional item for your event, cultivating business partnerships through golf, and much more! Listen now on EventUp!

Alicia Falango

Alicia Falango with the California Events Coalition joins Amanda Ma to discuss saving California events, COVID-19’s impact on the event industry, and more! Listen now on EventUp!

Christine Vartanian

Christine Vartanian with jade. for all seasons COLLECTIVE inc. joins Amanda Ma to discuss current styling trends, how to look your best from the waist up for virtual meetings, and more! Listen now on EventUp!

Taylor Fry

In this episode, Amanda Ma, CEO & Founder of Innovate Marketing Group, and Taylor Fry, from the Pasadena Convention & Visitors Bureau, discuss the state of the industry, venue contract best practices post-pandemic, and the return of live events!. Listen now on EventUp!

John D’Adamo

In this episode, Amanda Ma, CEO & Founder of Innovate Marketing Group, and John D’Adamo, from VenuIQ, discuss the state of the industry, current virtual platform trends, and everything in between!  From virtual events hybrid events to platform interconnectivity, we got you covered. Listen now on EventUp!

Jacqueline Ho

In this episode, Amanda Ma and Jacqueline Ho discuss if virtual events still have value in a post-pandemic world and why your event planning should start with the strategy.  Listen Now on EventUp!