Podcast

Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry.

Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest in events industry news, experiential marketing, corporate culture, diversity & inclusion, and more! 

Interested in being a speaker? submit here for consideration.

Genny Hom-Franzen

Genny Hom-Franzen, Executive Director of Asian American Advertising Federation (3AF), joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss the Power of Asian American Consumers in advertising. 

Jennifer Minzey

Jennifer Minzey, meeting planner at Kaiser Permanente, joins Amanda Ma, CEO and Founder of Innovate Marketing Group to discuss some of the most unforgettable events and share strategies behind every successful event. Tune in now at Event Up!

Cecilia Rideout

Join Amanda Ma, CEO of Innovate Marketing Group, in a conversation with Cecilia Rideout, Event Manager of Innovate Marketing Group, as they explore the importance of inclusivity and accessibility in event planning. 

Marley Majcher

Marley Majcher, CEO and Founder of The Party Goddess! Inc. joins Amanda Ma, CEO & Founder of Innovate Marketing Group. Hear about VIP experiences and exciting behind-the-scenes stories for a peek as you’ve never had before.  Listen now on EventUp!

Nadine Gamie

Nadine Gamie, Creator Marketing and Partnerships Manager at Amazon, joins Amanda Ma, CEO & Founder of Innovate Marketing Group to discover how to stand out in the marketing world by tapping into the creativity and influence of creators. 

Mai Lim

Join us for an inspiring chat with Mai Lim, Director at LVCVA. With over two decades of experience, Mai shares insights from her leadership journey at MPI and her role as a Smart Woman in Meetings-Industry Leader. Discover Mai’s passion for mentorship and her invaluable contributions to the world of events. 

Mariles Krok

Uncover the secrets to elevating global events in the dynamic City of Anaheim as Mariles Krok, VP of Meeting & Partnership Sales at Visit Anaheim, joins Amanda Ma, CEO & Founder of Innovate Marketing Group. 

Denise Vitola

Embark on a journey of influence and passion with Denise Vitola, VP of Brand Integration at Bayer, and Amanda Ma, CEO of Innovate Marketing Group. Uncover the secrets of influencer marketing and cultivate your own passion. 

Annette Gregg

Annette Gregg – CEO of SITE – Society for Incentive Travel Excellence, joins Amanda Ma to explore her extensive expertise, latest trends, and unraveling secrets of incentive travel. Get ready for insights, stories, and a unique perspective on the power of incentive travel.

Megan Henshall

Megan Henshall, Global Events Strategic Lead at Google, joins Amanda Ma, CEO of Innovate Marketing Group to discuss how Google does events! Listen now on EventUp!

Chef Katie Chin

Chef Katie Chin joins Amanda Ma, CEO of Innovate Marketing Group to discuss upcoming catering trends! Listen now on EventUp!

Jaya Prasad

Jaya Prasad, previously Head of Global Workplace Experience, Engagement & Communications with Poshmark, joins Amanda Ma, to discuss the impact of company culture and how to set up your team for success.

Elise Schoening

Elise Schoening, Senior Editor with Northstar Meetings Group, joins Amanda Ma, CEO of Innovate Marketing Group to discuss the evolution of the events industry and social responsibility in the events space!

Melissa Cintron

Melissa Cintron, Experiential Events Director with MM2 Media Inc, joins Amanda Ma, CEO of Innovate Marketing Group to discuss the power of experiential marketing and how companies can use it to their advantage! 

Jerry Shen

Jerry Shen, Vice President of Marketing of Dave’s Hot Chicken, Joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to discuss how to unleash your marketing magic.

Lucy Cheng

Lucy Cheng, Senior Brand Manager, Hendrick’s Gin at William Grant & Sons, Joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to discuss everything from branding, creative development, to experiential marketing. 

Micaela Christophe

Micaela Christophe, Vice President of Bessemer Trust, Joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to discuss what makes an event go from good to great! 

Erin Edwards

Erin Edwards, Director of Marketing & Communications at Los Angeles Dodgers Foundation, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss community events and uniting Los Angeles. 

Erika Speed

Erika Speed, Manager of Live Programming at Forbes, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss events trends and how Forbes creates their events.

Megan Pulver

Megan Pulver,  Head of Production of Global Live Events & Experiences & Exec. Producer at RiotGames, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss events and immersive experiences in the gaming industry. 

Christina Garnett

Christina Garnett, Principal Marketing Manager, Offline Community and Advocacy, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss 2023 marketing trends and what’s new for HubSpot.

Robin Bunevich

Robin Bunevich, Marketing Manager for Zoom Events and Webinars at Zoom, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss how to find a virtual platform that is right for you and what’s new in the world of Zoom.  

Venita McLemore

Venita McLemore, Senior Manager of Events at Amazon Web Services (AWS), joins Amanda Ma, CEO of Innovate Marketing Group, to discuss how Amazon Web Services does events, trends we are seeing, and finding your passion.

Virginie De Visscher

Virginie De Visscher, Senior Director of Business Development with Destination Canada, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss everything you need to know about planning a destination event and current meeting trends! 

Jitter Garcia from TelevisaUnivision visits EventUP podcast

Jitter Garcia

Jitter Garcia, Vice President of Event Marketing & Brand Experiences with TelevisaUnivision, joins Amanda Ma, CEO of Innovate Marketing Group to discuss everything you need to know about diversity within events and what goes into producing engaging experiences for the new year! 

eventUP podcast - Amanda Ma - Event trends for 2023

Amanda Ma & Sara Rosas

Amanda Ma and Sara Rosas of Innovate Marketing Group discuss what’s trending in the events industry for 2023! From wellness, event tech, human connection, and much more, we got you covered!

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Ashley Cline

Ashley Cline, co-founder of Ice Cream Social, joins Amanda Ma to discuss everything you need to know to market your event like a pro! Listen Now on EventUp!

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Jonathan Kazarian

Jonathan Kazarian, Founder & CEO of Accelevents, joins Amanda Ma to discuss all things event management and why event data is so important. Listen Now on EventUp!

Ceja Vineyards - Amelia Ceja - EventUp podcast- events industry

Amelia Ceja

Amelia Ceja, President & CEO of Ceja Vineyards joins Amanda Ma to discuss all things wine and the importance of Hispanic Heritage Month! Listen now on EventUp!

Carolina Veira - EventUp podcast - events industry

Carolina Veira

Carolina Veira, Director of Strategic Partnerships – DEI with CareMax Inc, joins Amanda Ma to discuss all things Diversity, Equity, & Inclusion as well as HR best practices you should be implementing!

Dan Gingiss - EventUp podcast

Dan Gingiss

Dan Gingiss, customer service expert and author of The Experience Maker, joins Amanda Ma to discuss all things customer experience and why you should be focusing on creating experiences for your customers. 

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Robert Richman

Robert Richman, previously the Culture Strategist at Zappos, author of The Culture Blueprint, speaker, and leader in company culture, joins to discuss all things company culture and how it is the key to your company’s success.

eventup - podcast - Sauce Goddess

Jennifer Reynolds

Jennifer Reynolds, Founder of Sauce Goddess LLC, joins Amanda Ma to discuss fun gourmet kits for the summer season and advice we would give our younger selves.

eventup - podcast - Carly Slivinski

Carly Slivinski

Carly Slivinski, Event Operations and Logistics at National Football League, joins Amanda Ma to discuss all things events and what’s next for the NFL! Listen now on EventUp!

eventup - podcast -events industry - Connie Luc

Connie Luc

Connie Luc, VP of Events Marketing with City National Bank, joins Amanda Ma to discuss all things events and how you can track your event performance and KPI!

event up podcast - event industry shows - sara rosas and amanda ma

Sara Rosas & Amanda Ma

Sara Rosas, Business Development Manager of Innovate Marketing Group, joins Amanda Ma to discuss the importance of sustainability, our impact on the environment, and sustainable tips and tricks for your next event.

events industry podcast episode - trish lindo

Trish Lindo

Trish Lindo, Senior Creator Manager, with LinkedIn, joins Amanda Ma to discuss the LinkedIn Creator Program, how to become a creator and advice on how to be fearless! Listen now on EventUp!

Event Up podcast - fundraising events

Kerilyn Sato & Amanda Ma

Kerilyn Sato, Corporate Event Manager with Innovate Marketing Group, joins Amanda Ma to discuss all things fundraising and how to make sure your fundraising efforts are working to your advantage! 

Anu Rao

Anu Rao, Vice President of Communications, with Moët Hennessy North America, joins Amanda Ma to discuss the world of communications and steps you can take to make sure your communication efforts are working to your advantage!

Event Up podcast - Susan Lindner- PR and Storytelling

Susan Lindner

Susan Lindner, CEO & Founder of Emerging Media PR, joins Amanda Ma to discuss the world of public relations and how you could use PR strategies and storytelling to your advantage!

Edward Simon - diversity advisors

Edward Simon

COO/Founder of Diversity Advisors joins Amanda Ma to discuss why DEI is important and strategies you can implement to be more DEI friendly.

Listen now on EventUp!

Bird Cooley

Bird Cooley, Marketing Intern at Innovate Marketing Group, joins Amanda Ma to discuss starting your career as a young professional and advice for young women looking to get started in the event & business industries. 

Allison Citelli

Allison Citelli, Vice President, Events & Business Development of the Los Angeles Sports & Entertainment Commission (LASEC),  joins Amanda Ma to discuss bringing the nation’s biggest sporting events to Los Angeles.

Sara Rosas & Amanda Ma

Sara Rosas, Business Development Manager of Innovate Marketing Group, joins Amanda Ma to discuss the current trends within Hybrid Events! Tune in now on EventUp!

Shelly Pissors

Shelly Pisors, Senior Vice President, Director of Events & Contributions with Comerica Bank, joins Amanda Ma to discuss how crisis creates opportunity, and new skills we have gathered from the past two years. Listen now on EventUp!

Kevin Iwamoto

Kevin Iwamoto, Chief Customer Officer at Bizly Inc., joins Amanda Ma to discuss all things events, paving the way for diversity, and building your personal brand.  Listen now on EventUp!

Mark Henneberger

Mark Henneberger, VP of Creative Services at Walmart, joins Amanda Ma to discuss all things events, Walmart’s biggest events and getting back to live events safely.  Listen now on EventUp!

Sara Rosas

Sara Rosas, Business Development Manager of Innovate Marketing Group, joins Amanda Ma to discuss the State of the Industry, including COVID19 safety, and what’s to come in for 2022! Tune in now on EventUp!

Kalika Yap

Kalika Yap, entrepreneur, inventor, author, and podcaster, joins Amanda Ma to discuss digital marketing trends and how to create a killer brand! Listen now on EventUp!

Tomiko Iwata

Tomiko Iwata, EVP of Creative Services at FOX Entertainment, joins Amanda Ma to discuss all things events and getting ready for the new year! Listen now on EventUp!

Joey Coleman

Joey Coleman, author of the Wall Street Journal bestseller, Never Lose a Customer Again, joins Amanda Ma to discuss how to attract customers and keep them forever! Listen now on EventUp!

Courtney Stanley

Courtney Stanley, Keynote Speaker, Event Emcee, and Career Coach, joins Amanda Ma to discuss how to create your own brand, how you can share your voice with the world, and much more! Listen now on EventUp!

Tyler Davidson

Tyler Davidson, Vice President & Chief Content Director at Meetings Today, joins Amanda Ma to discuss the latest in event industry trends, the importance of event industry publications, and much more! Listen now on EventUp!

Nicco Renna

Nicco Renna, the Founder and Executive Producer of Rock-Solid AV., joins Amanda Ma to discuss all things audio and visual, the latest technology trends, and much more! Listen now on EventUp!

Xiaoyin Qu

Xiaoyin Qu, the founder of Run the World, joins Amanda Ma to discuss event industry trends, virtual event platforms in a post-pandemic world, and much more!!. Listen now on EventUp!

Farzana Nayani

Farzana Nayani, a recognized Diversity, Equity, and Inclusion specialist, coach, and international keynote speaker joins Amanda Ma to discuss the importance of DEI, workplace inclusion, and much more!. Listen now on EventUp!

Andrea Hoffer

Andrea Hoffer, CEO of AHA! Recruiting Experts joins Amanda Ma to discuss the perfect formula to find your next superstar employee. She also discusses how to engage your employees and the solution to eliminating high turnover. Listen now on EventUp!

Dana C. Arnett

Dana C. Arnett, CEO and COO of Wicked Bionic, joins Amanda Ma to discuss the importance of multicultural marketing, diving further into current trends and DEI initiatives. Listen now on EventUp!

Robin Richter

Robin Richter, with Wearable Imaging and author of “The Golf Course Millionaire”, joins Amanda Ma to discuss picking the right promotional item for your event, cultivating business partnerships through golf, and much more! Listen now on EventUp!

Alicia Falango

Alicia Falango with the California Events Coalition joins Amanda Ma to discuss saving California events, COVID-19’s impact on the event industry, and more! Listen now on EventUp!

Christine Vartanian

Christine Vartanian with jade. for all seasons COLLECTIVE inc. joins Amanda Ma to discuss current styling trends, how to look your best from the waist up for virtual meetings, and more! Listen now on EventUp!

Taylor Fry

In this episode, Amanda Ma, CEO & Founder of Innovate Marketing Group, and Taylor Fry, from the Pasadena Convention & Visitors Bureau, discuss the state of the industry, venue contract best practices post-pandemic, and the return of live events!. Listen now on EventUp!

John D’Adamo

In this episode, Amanda Ma, CEO & Founder of Innovate Marketing Group, and John D’Adamo, from VenuIQ, discuss the state of the industry, current virtual platform trends, and everything in between!  From virtual events hybrid events to platform interconnectivity, we got you covered. Listen now on EventUp!

Jacqueline Ho

In this episode, Amanda Ma and Jacqueline Ho discuss if virtual events still have value in a post-pandemic world and why your event planning should start with the strategy.  Listen Now on EventUp!