THE MILESTONE
COLLECTIVE

THE MILESTONE COLLECTIVE

The Milestone Collective helps organizations honor major anniversaries and achievements through archival storytelling, strategic engagement, and immersive experiences. We uncover and celebrate the moments, people, and values that shaped your legacy, then connect them to future ambitions, bringing history to life while driving your brand forward with clarity, pride, and purpose.

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OUR COMPREHENSIVE APPROACH

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DISCOVERY & STRATEGIC PLANNING

Build a deep understanding of the organization’s history, values, strategic priorities, and the broader significance of the milestone. This foundation ensures all future work is authentic, aligned, and impactful.

SERVICES INCLUDED

Stakeholder Interviews & Visioning Workshops 
Anniversary & Milestone Readiness Assessment 
Strategic Roadmap Development

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LEGACY CONTENT DEVELOPMENT

Create compelling, historically grounded content that tells your organization’s story with clarity, emotion, and purpose—preserving your legacy while inspiring future engagement.

SERVICES INCLUDED

Archival Research & Oral Histories 
Institutional Timeline Development 
Narrative Writing & Editorial Services 
Visual Storytelling & Asset Curation 
Video Documentaries & Short-Form Series

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BRANDING & CREATIVE IDENTITY

Develop a distinctive, cohesive visual and thematic identity that unifies all anniversary or milestone communications—reinforcing your organization’s voice, values, and vision across every touchpoint.

SERVICES INCLUDED

Milestone Logo, Theme, & Visual Identity 
Campaign Tagline & Messaging Hierarchy 
Comprehensive Branding Kits for Events & Campaigns 
Internal Rollout Support

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CAMPAIGN & 
COMMUNICATIONS PLANNING

Maximize visibility, participation, and long-term impact by designing and executing a coordinated communications strategy that keeps your milestone front and center with the audiences that matter most.

SERVICES INCLUDED

Cross-Channel Consistency Planning 
Integrated Communications Calendar & Channel Strategy 
PR Strategy & Media Outreach Support 
Internal Engagement & Employee Ambassador Programs 
Social Media Content Creation & Management 
Paid Media & Digital Campaign Coordination

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EXPERIENTIAL PLANNING 
& EVENT PRODUCTION

Design and deliver memorable in-person and virtual experiences that authentically connect your organization’s history to its present-day mission—and leave a lasting impression on every guest.

SERVICES INCLUDED

Event Concept & Format Development 
Venue Sourcing, Selection, & Management 
Partner & Vendor Coordination 
Program Development, Scripting, & Run-of-Show 
Historical Exhibits, Installations & Environmental Storytelling 
On-Site Event Staffing & Support

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COMMEMORATIVE PRODUCTS & LEGACY ASSETS

Create high-quality, lasting artifacts—both physical and digital—that honor your milestone, preserve institutional memory, and extend the impact of your anniversary well beyond the celebration itself.

SERVICES INCLUDED

Commemorative Books & Publications 
Digital Archives & Online Story Platforms 
Time Capsules, Plaques & Permanent Installations 
Custom-Branded Gifts & Keepsakes 
Legacy Asset Planning & Repository Integration

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POST-EVENT EVALUATION & LEGACY INTEGRATION

Translate the momentum of your milestone into long-term value—by evaluating impact, capturing lessons learned, and integrating historical storytelling into your organization’s ongoing culture, strategy, and operations.

SERVICES INCLUDED

Success Metrics & Impact Reporting 
Stakeholder Feedback & Reflection Sessions 
Legacy Integration Roadmap 
Archival & Historical Program Support 
Organizational Memory Preservation

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KEY SERVICES

HISTORICAL RESEARCH & ARCHIVAL SERVICES

Through an in-depth investigation into the annals of your history, we will unearth significant milestones, key figures, and captivating narratives that define your organization’s journey. We also evaluate and organize existing archival materials, identifying valuable assets that enhance our storytelling and may serve as potential exhibits.

EXHIBITION DESIGN & CURATION

We work in collaboration with your team to create a dynamic and visually stunning exhibition that elegantly showcases your company’s historical artifacts, photographs, documents, and multimedia presentations. Our engaging storytelling techniques highlight pivotal moments and showcase the company’s impact on various industries and communities.

EVENT PLANNING & MANAGEMENT

We design and manage commemorative events that blend entertainment, education, and celebration. From logistics to branding, our team ensures a seamless, immersive experience that leaves a lasting impact.

DIGITAL ENGAGEMENT & OUTREACH

In the digital realm, we create an interactive platform that broadens the reach of your celebration beyond the physical event, facilitating wider engagement with employees, clients, and stakeholders. We develop engaging multimedia content, including videos, podcasts, and social media campaigns, to amplify the anniversary celebration and build anticipation leading up to the event.

A Glimpse Into The Future

This year, we ventured into new markets and helped TikTok create its spearheading creator events for TikTok’s Beauty Month and TikTok Shop Activation Series. We were proud to be named a Silver Finalist in Event Marketer’s X Awards and to celebrate our CEO Amanda Ma’s recognition with the Enterprising Women Award. We will continue to innovate, impact, and inspire through our clients’ events, bringing joy and fulfilling our mission of connecting brands with people.

Expanding Our Reach

In 2023, we left a Nationwide footprint. We partnered with East West Bank for a National Event Series celebrating their 50th anniversary. IMG orchestrated a series of events that celebrated the bank’s history and commitment to its community, demonstrating IMG’s capacity to handle large-scale, meaningful events. We also produced TikTok’s Diverse Creators National Tour, connecting with influencers from the Black and LatinX community across various cities and making a lasting impression. Alongside our partners, we founded the Anniversary Collective to guide organizations in celebrating key milestones through rigorous research, creative storytelling, innovative marketing, and elevated event management.

Inclusion to the Inc. 5000 List

We were recognized in the prestigious Inc. 5000 list of the fastest-growing private companies, highlighting our significant growth and influence in the event management industry.

Expanded internationally to Brazil, Canada and Mexico!

Building a Creator Community

Our year began with recognition as L.A. Community Champions by the Wells Fargo Open for Business Fund. This accolade further deepened our commitment to the community. 2022 was also remarkable for building new collaborations that took us from New Orleans with Google to the beaches of Santa Monica with Movers+Shakers. We wrapped the year with a bang, celebrating a very diverse team with POSHMARK, and led TikTok’s Diverse Creators Tour, pioneering influencer marketing.

The Comeback of In-Person Events

As in-person events made their much-anticipated return, we continued to excel in virtual formats for top brands like Activision and Facebook. We celebrated the AAPI community at the Wells Fargo Holiday Hope Bazaar, launched our Event Up podcast, and significantly expanded our team, doubling its size.

Pivoting to Virtual Events

The global pandemic of 2020 was a pivotal moment. We demonstrated resilience by swiftly pivoting to virtual events, opening new doors and opportunities. Highlights included the TikTok National Sales Entertainment Series and a series of virtual holiday events. By year’s end, we had gone from zero to over 250 virtual events. Our achievements were further recognized as we were listed among BizBash’s 500, and our CEO, Amanda Ma, was named one of Event EX’s 100 Most Influential People.

From ByteDance to BMW

We kicked off the year by celebrating ByteDance’s 7th anniversary with activations across multiple locations. Later, we teamed up with BMW to create a dynamic sponsorship activation at the stunning L.A. Arboretum Lightscape Festival. To wrap up the year, we orchestrated a captivating holiday party for CBS that left everyone buzzing.

Our First Presidential Event

In a landmark achievement, we hosted our first Presidential event in collaboration with the White House and the Secret Service. The milestone event showcased our unparalleled execution capabilities and inspired us to reach even greater heights.

Expanding Our Horizons

We flew to new heights by designing an immersive activation for the Toyota National Dealer Meeting that showed tech prowess by using Virtual Reality and interactive LED Walls, which were not the norm at the time. Our team also created a gorgeous event design for Zojirushi’s 30th Anniversary Party and our inaugural Glendale Tech Week. Thanks to nominations from Southern California Edison and Toyota, our efforts were recognized with the distinguished SCMSDC Supplier Of The Year Award.

Winning Big and Making Waves

This year, we captured the BizBash Event Style Award for the Asian Business Association’s 39th Annual Award Gala. We orchestrated a grand takeover of the L.A. Coliseum for East West Bank’s Family Day and ventured into influencer marketing with the high-profile Moutai Product Launch, solidifying our reputation for innovation.

THE BIRTH OF INNOVATE MARKETING GROUP

Following her journey as Co-Founder of two other successful businesses, visionary entrepreneur Amanda Ma took the next step in her illustrious career. Leveraging over 10 years of industry expertise, deep-rooted relationships, and an unwavering passion for events and experiential marketing, she founded Innovate Marketing Group, setting the stage for a transformative journey.

Celebrating Awards and Success

In a year marked by excellence, IMG clinched the prestigious Hermes Creative Award and was also honored with the Bronze Stevie Award. These accolades underscored our commitment to elevating brand experiences, one extraordinary event at a time.

THE MILESTONE COLLECTIVE