“The Power of Dreams” Brand Activation


The Southern California Minority Supplier Business Council (SCMSDC) hosted their annual Supplier of the Year Awards Luncheon sponsored by Honda at the Hyatt Regency Long Beach on July 25th. Top Los Angeles based event agency, Innovate Marketing Group, designed an interactive way to respond to the prompt, “What Powers Your Dreams?” inspired by Honda’s tagline. Attendees were able to choose colored threads to connect relevant and powerful words that mirrors their motivations and lends to a vibrant imagery of the network created by empowered dreamers.

Photo: Courtesy of One Tap Media