Top 3 ways to Cultivate Company Culture

Did you know that highly engaged teams show 21% greater profitability? 20% in engagement show a 41% reduction in absenteeism and 59% less turnover. [1]

Employee engagement is taking center stage in the business world with the goal to enhance an employee’s commitment and connection to the company. Employee engagement promotes retention of talent, fosters customer loyalty, and improves organizational performance and stakeholder value. Employee appreciation events are a great tool to engage, show your appreciation to and celebrate one of your companies most valuable assets.  

The main question is: How can you engage your employees virtually? As COVID-19 has swept over the world exactly one year ago, stay at home orders have bene in place. Major companies have notified their employees that they will be returning to in office work setting until early fall of this year. Is it still important to engage and connect with your employees? Absolutely, now more than ever. Connection and encouragement are what keep an employee engaged and producing great results.

Studies found that [1]:

  • Highly engaged employees are 87% less likely to leave their companies.
  • A study of 64 organizations revealed that organizations with highly engaged employees achieved twice the annual net income of organizations whose employees lag on engagement.
  • 70% of U.S. workers are not engaged at work.
  • 2.5 times more revenues for companies with engaged employee’s vs competitors with low engagement levels.

Here are some creative and simple way incorporate culture building virtually:

  1. Culture Building Activities
    • The easiest way to incorporate culture-building into the framework of your business is to set time aside once a month for a culture-building activity. During Covid-19 work from home restrictions, meeting over zoom for an hour sets an expectation of connection and lets your employees know you care. These meetings can comprise of:
      • A Competition: One of the many culture-building activities we have hosted was a Lego building coemption. We sent the team a Lego building kit and set a timer. The team member who finished the Lego set first received a special prize and the team had a great time.
      • Lunch and Learn: Have a professional come and offer your team training while you enjoy lunch together virtually. Recently, we had a KonMarie Certified professional organizer provide tips to the team on how to declutter our at-home workspace as we kick off the new year and tying to national organization day at the end of January.
      • Get Creative: Offering a creative activity can be especially beneficial within creative workspaces. A popular activity amongst working teams is following along with a Bob Ross painting tutorial. Send your team members all the painting necessities, screen share the tutorial over zoom, and let the creative juices flow! For example, we sent our team boba-making kits and we made our delicious drinks together on zoom.
  2. Connect the Brand to the People
    • Brands that connect emotionally with their employees and consumers bring In generally positive results. Positive affiliation creates more opportunities for engagement which in turn helps your company grow and expand. Your brand and company tell a story, you must bring your employees and consumers into that story as well. Creating a relatable narrative shows your brand is trustworthy and that you care about your employees and those who use your product.
  3. Incorporate Wins and Recognitions– Celebrate Big and Small Wins
    • Companies that see the positive statistics in employee retention and profitability effectively express their gratitude for their employees and their efforts. The best way to empower your employees and coworkers is to highlight their work. Your employees are working collaboratively every day to grow and increase the value of the company, gratitude increases the connection. When your employee feels connected to the company their work will reflect that. However, a gratitude program is not only about celebrating the big wins, but also the small wins too. At our agency, we make this an international effort by including this in our weekly meeting. Team members use this time and platform to recognize and celebrate with each other. From small to big wins.

In addition, whenever we sign a new client, our CEO buys everyone at the agency a boba drink! It has become a really fun tradition.

We challenge you to now think of 2-3 ways how you can cultivate your company culture. Or bring this up at your next team meeting to brainstorm some ideas.