50 Year Company Anniversary Event Series

event series- Company Anniversary planning

50th Year Company Anniversary Event Series

50th year company anniversary event series


50th Anniversary - Event Series

EAST WEST BANK | 50th Year Company Anniversary Event Series

When East West Bank approached us to plan their 50th-anniversary celebration, we knew it had to be extraordinary. We embarked on a journey to create an elegant event series that would span across several cities, each one more enchanting than the last. This was not just a celebration; it was a tribute to East West Bank’s remarkable journey over the past five decades.

Event Locations and Highlights

  • Pasadena, CA – Pasadena Convention Center | Event: Gala dinner for 1,500 attendees. 
    Highlight: Gala dinner that set the tone for the series with a grand celebration of East West Bank’s achievements
  • Dallas, TX – Dallas Museum of Art | Event: VIP reception for 90 attendees.
    Highlight: An intimate gathering that included clients, celebrities, and political figures, fostering meaningful connections and conversations
  • New York, NY – Asia Society Museum |Event: Gala dinner and private gallery viewing for 120 special guests and associates.
    Highlight: An exclusive evening enhancing the cultural experience for the attendees.
  • Los Angeles, CA – Academy Museum of Motion Pictures | Event: Oscars-inspired gala dinner for 400 attendees.
    Highlight: A spectacular celebration held during Asian Pacific Heritage Month, with nods to the bank’s roots in the Asian American community, complete with an Oscars-inspired theme that captivated all guests.
  • Manhattan, NY – Alexander Hamilton U.S. Customs House | Event: Gala dinner for 220 attendees.
    Highlight: VIP celebration featuring a red carpet, exquisite hors d’oeuvres, bubbly champagne, and a magical 50th-anniversary photo moment.

A Challenge Beyond the Aesthetics 

Our team managed complex custom fabrications and elaborate build-outs, coordinating with numerous vendors to ensure seamless execution. A multiday load-in and load-out schedule was meticulously planned to provide ample buffer for flawless delivery.

Crafting Memorable Experiences
  • Culinary Delights: Branded drinks and desserts were a hit, with boba drinks and cafe carts featuring signature East West Bank beverages.
  • Electric Ambiance: Attendees mingled and enjoyed the stylish lounge areas adorned with branded pillows, exquisite florals, and lush greenery.
  • Unique Experiences: From a mesmerizing champagne interactive wall to captivating 360 photo booths and glamorous photo opportunities, guests were enthralled by the variety of engaging activities.
  • Exclusive Entertainment: Each event featured high-caliber entertainment, from captivating live bands to orchestras that set the perfect tone for the evening.
  • Private Receptions and Viewings: Private receptions and exclusive access to gallery viewings, provided intimate and cultured experiences.
  • Luxurious Touches: A red carpet led guests into a world of luxury. Delectable hors d’oeuvres and bubbly champagne added to the 5-star experience.
  • Magical Photo Moments: The pièce de résistance was the magical 50th-anniversary photo moment. Guests captured memories against a grand “50” backdrop, creating a perfect celebration keepsake.
Branding Integration

Every detail was meticulously crafted to reflect the East-West Bank brand. The event spaces were transformed into branded oases with: Eye-catching window, decals at entrances, striking table decals, and a grand “50” on stage serving as a perfect backdrop for memorable photos.

Special Highlights
Celebrating a Legacy

This milestone event series was a testament to East West Bank’s dedication to its associates, clients, and community. From its origins in supporting the underserved during a time when Chinese Americans faced rejection from mainstream banks, East West Bank has grown into a top-performing institution over half a century. The event series was  also a tribute to their rich history and a glimpse into its bright future. 


Services: Consulting, event production, brand strategy, communications, creative & design, and full event execution. 

east west bank - 50 year company anniversary event
company anniversary planning by Innovate Marketing Group (1)
Innovate Marketing Group
EWB series 5
EWB series 6
EAST WEST BANK 50th-Anniversary VIP celebration(11)
EWB Series 7
Conference planning
Company anniversary planning by Innovate Marketing Group
Company anniversary planning by Innovate Marketing Group
Company anniversary planning by Innovate Marketing Group
innovate marketing group
50 year company anniversary event
50 year company anniversary event
50 year company anniversary event
Company anniversary planning by Innovate Marketing Group
East West Bank 50th Anniversary_Academy Museum_May 11th_WEB RES-6527
Photo Apr 02 2023, 5 44 05 PM