Japanese American National Museum

2020 Virtual Gala and Auction

JANM 2020 Virtual Gala and auction

  • Transition the largest fundraiser of the year to a virtual gala incorporating sponsorships, donations, and attendee participation.

    Operation

    • Oversaw overall logistics
    • Developed virtual event strategies
    • Program content flow and review
    • Advised on sponsor visibility and methods for increasing guest participation in donations
    • Managed fundraising platform and analytics for review
    • Engaged guests with live communication via text and email updates
    • Organized silent auction process- monetary values, descriptions, and process for obtaining items

    Outcome

    • Successfully reached over 800+ guests internationally with only one-month transition time
    • Top sponsor was thrilled with the event.
    • Overall client, sponsor, and attendee satisfaction and ability to experience a “community feeling”