TIKTOK Beauty Month | Events in los angeles and New York
This bicoastal event series was a hard launch for TikTok Beauty Month bringing beauty creators together in real life to connect with TikTok and Ulta Beauty Teams. We kicked off in LA with an intimate dinner and continued the party in New York with a post-work mixer. Both events allowed guests to explore various beauty brand moments and activations.
Like about-face beauty’s matching eye palette Aura Reading, to the delicious Ulta Beauty lip juice oil custom mocktails & cocktails.
Briogeo Hair Care provided a fun refresh station and swag table, and Too Faced Cosmetics Better than Chocolate Espresso Martinis were a fan favorite.
The theme of the event was Reclaim Joy. So IMG thoughtfully created moments within the event to bring joy to those who attended.
The photo backdrop featured a mini garden at the bottom where creators could ‘pluck’ individual flowers with the reclaim joy tag and take them home.
We placed positive messages throughout the restaurant for guests to discover and the menu items were thoughtfully selected and proven to boost serotonin levels.