Your committee should be your biggest cheerleader and support system when planning and promoting an event. Committee members are typically very well connected in their communities and have a lot of resources. Use your cheerleaders to benefit the organization by leveraging their connections for sponsorships, in-kind product donations, entertainment, speakers, and more. We have had the opportunity to work with amazing committees that have not only brought in sponsorships but also discounts for AV vendors, allowing us to cut costs in this area. Choose your committee wisely and make sure to always thank them.