BEHIND
IMG

Amanda Ma is the Founder and CEO of Innovate Marketing Group (IMG), an award-winning experiential marketing and events agency based in Los Angeles, known for creating powerful brand experiences for clients such as TikTok, Google, and East West Bank. With over two decades of experience leading large-scale hybrid, virtual, and in-person campaigns, Amanda has been recognized among Inc. 5000, EventX Top 100, and BizBash Top 500 industry leaders.

She is also a bestselling author on Amazon, host of the EventUp podcast, and an active member on various nonprofit boards and advisory councils.

Born in Taiwan and raised in Los Angeles, Amanda studied Business at Boston University and completed an international program in London. Her professional journey began with an entrepreneurial venture in the events industry in 2006, leading to the founding of IMG in 2014. Under her leadership, IMG has become a go-to agency known for creative excellence, operational precision, and measurable results.

Amanda is passionate about building meaningful, culturally relevant experiences that create real impact. Her leadership style blends strategic innovation with servant leadership and a strong commitment to authenticity, inclusion, and human connection. In her free time, Amanda enjoys traveling and spending time with her family.

Jacqueline Ho is the Vice President of Accounts at Innovate Marketing Group, where she leads with a client-first mindset and a strategic eye for building lasting partnerships. With over a decade of experience in event and experiential marketing, Jacqueline oversees the agency’s accounts department, ensuring high impact for all clients with excellence in execution and measurable results for clients such as TikTok, East West Bank, and Google.

Known for her calm leadership, operational precision, and ability to turn complex challenges into seamless experiences, Jacqueline plays a key role in shaping the agency’s client service strategy. She excels in managing cross-functional teams, nurturing client relationships, and driving growth through creativity, collaboration, and accountability.

Jacqueline’s leadership philosophy centers on trust, empathy, and delivering value beyond expectations, making her an indispensable pillar of the agency’s success.

Sara Rosas is the Director of Partnerships at Innovate Marketing Group, where she leads with intention, creativity, and a deep understanding of relationship-driven growth. With a strong background in strategic alliances, brand partnerships, and client engagement, Sara plays a pivotal role in expanding the agency’s network and delivering value through meaningful collaborations.

At the heart of Sara’s work is a passion for creating win-win opportunities between brands, sponsors, and communities. She drives partnership strategy across Innovate Marketing Group’s diverse portfolio, connecting top-tier companies with dynamic event experiences that leave lasting impressions. Whether securing innovative brand activations, cultivating long-term client relationships, or developing strategic sponsorship programs, Sara ensures every partnership is aligned with purpose and impact.

Sara brings over 10 years of experience across the marketing, events, and nonprofit sectors. Her reputation as a connector, collaborator, and trusted advisor has made her an essential force in the agency’s growth and client success. Fueled by curiosity and a love for people, Sara approaches every partnership with empathy, hustle, and a vision for what’s possible.